Articles

TAG Heuer and Formula 1: Innovation and Speed

TAG Heuer and Formula 1: Innovation and Speed The history between TAG Heuer and Formula 1 tells of a shared passion involving speed and precision. TAG watches are a symbol of excellence in the auto...

A New PRX Special Edition That Connects Worlds and Generations

A New PRX Special Edition That Connects Worlds and Generations Tissot takes us on a journey through time in collaboration with UFO Robot Grendizer, combining two iconic characters from the 70s: the...

The Enduring Partnership Between Tissot and the NBA

Tissot, the National Basketball Association (NBA), the Women's National Basketball Association (WNBA), and the NBA G League have announced a multi-year extension of their global marketing partnersh...

What’s the Difference Between Automatic, Mechanical, and Quartz Watches?

When choosing a watch, one of the most critical decisions is selecting the type of movement: automatic, mechanical, or quartz. These three movements define how a watch functions, its level of preci...

THE CLASSIMA COLLECTION CARRIES FORTH ITS HISTORICAL EXPERTISE IN SLENDER WATCHES

The Classima Collection by Baume & Mercier embodies the modern man – caught up in the whirlwind of life – who appreciates elegant, sporty timepieces that are both reliable and easy to wear f...

UNIQUE BY NAME, UNIQUE BY DNA! A “UNICO” WATCH... JUST LIKE YOU!

After the success at Watches & Wonders 2024 with the preview presentation, the Darkmoon collection by U-BOAT expands with Unico, a new model that has made its uniqueness its very name. A watch ...

How to maintain your watch for a lifetime?

A watch is not just a timekeeping instrument but a lifelong companion. This article provides a comprehensive guide for maintaining your watch, ensuring its preservation and proper functioning for g...

HAMILTON VENTURA BLUE

In 1957 Hamilton introduced the first electric timepiece: the Ventura. The pioneering, futuristic design established itself as a symbol of innovation and quickly attracted like-minded devotees and...

A Closer Look at the Hamilton Khaki Aviation Pilot Auto 36mm Models

The Hamilton Khaki Aviation Pilot Auto 36mm models are a fascinating blend of subtlety and sophistication. These models, available in different variants, offer choices between striking black or blu...

The Art of Choosing the Perfect Watch: Tips for Connoisseurs

In the refined world of watches, each piece tells a story. Choosing a watch is not just about keeping time; it's a statement of style, an investment in craftsmanship, and sometimes, a family heirlo...