Articles

Hamilton: A Legacy of American Precision with a Taste of History

Since 1892, Hamilton has been a name synonymous with robust and precise watchmaking. Its history began by synchronizing the railroads of a developing nation—an early testament to its commitment to ...

Your Watch Forever: Secrets of Essential Care

Your Watch Forever: Secrets of Essential Care Your watch can last a lifetime if you give it the proper care, remember it's a piece that deserves attention. Here are some tips for its care and some ...

U-BOAT CELEBRATES 25 YEARS OF BOLD HOROLOGY AT WATCHES AND WONDERS 2025

U-BOAT CELEBRATES 25 YEARS OF BOLD HOROLOGY AT WATCHES & WONDERS 2025 In 2025, U-BOAT marks its 25th anniversary with a quartet of timepieces that encapsulate its rebellious spirit and Tuscan ...

TAG Heuer and Formula 1: Innovation and Speed

TAG Heuer and Formula 1: Innovation and Speed The history between TAG Heuer and Formula 1 tells of a shared passion involving speed and precision. TAG watches are a symbol of excellence in the auto...

A New PRX Special Edition That Connects Worlds and Generations

A New PRX Special Edition That Connects Worlds and Generations Tissot takes us on a journey through time in collaboration with UFO Robot Grendizer, combining two iconic characters from the 70s: the...

The Enduring Partnership Between Tissot and the NBA

Tissot, the National Basketball Association (NBA), the Women's National Basketball Association (WNBA), and the NBA G League have announced a multi-year extension of their global marketing partnersh...

What’s the Difference Between Automatic, Mechanical, and Quartz Watches?

When choosing a watch, one of the most critical decisions is selecting the type of movement: automatic, mechanical, or quartz. These three movements define how a watch functions, its level of preci...

THE CLASSIMA COLLECTION CARRIES FORTH ITS HISTORICAL EXPERTISE IN SLENDER WATCHES

The Classima Collection by Baume & Mercier embodies the modern man – caught up in the whirlwind of life – who appreciates elegant, sporty timepieces that are both reliable and easy to wear f...

UNIQUE BY NAME, UNIQUE BY DNA! A “UNICO” WATCH... JUST LIKE YOU!

After the success at Watches & Wonders 2024 with the preview presentation, the Darkmoon collection by U-BOAT expands with Unico, a new model that has made its uniqueness its very name. A watch ...

How to maintain your watch for a lifetime?

A watch is not just a timekeeping instrument but a lifelong companion. This article provides a comprehensive guide for maintaining your watch, ensuring its preservation and proper functioning for g...